Abstract: 【Objective】 The unique light and heat resources and diversified climatic conditions in Xinjiang provide great development potential for the flower industry.This paper briefly describes the development of flower industry in Xinjiang, analyzes the main problems in the development of flower industry in Xinjiang, and puts forward the high-quality development path of flower industry in Xinjiang for reference. 【Methods】 Using literature review and actual survey data, the outstanding problems and challenges faced by the current situation were sorted out and analyzed, and summarized. 【Results】 It was found that the planting management technology was backward, the level of industrialization was not high, the degree of connection between production and research needed to be improved, and the brand influence was weak. 【Conclusion】 The development path of strengthening germplasm innovation and technology integration, accelerating industrialization process and strengthening brand building was proposed, aiming to provide theoretical support and practical reference for the continuous progress of Xinjiang flower industry, and help Xinjiang flower industry achieve high-quality development in the new era