Abstract:

【Objective】 Scientific and technological journals are an important part of the publishing industry, playing the role of disseminating scientific and technological achievements and exchanging scientific and technological information, providing a reference for the characteristic development of local scientific and technological journal brands.【Methods】 Brand characteristics are the manifestation of the improvement of the publishing quality and level of local scientific and technological journals. 【Results】 To attach importance to the development of characteristic publishing brands, it is necessary to do a good job in the overall planning of the characteristic publishing development of "Xinjiang Agricultural Sciences", and establish a guarantee system for the development of characteristic publishing brands from manuscript solicitation, push services, participation in academic conferences, publicity, and short video introductions published on WeChat official accounts, so as to achieve development goals under the arrangement of a systematic framework guarantee system. 23 publishing columns were carefully organized throughout the year, and 349 papers on the achievements of Xinjiang agricultural scientific research and innovation projects were published, all supported by provincial and ministerial and national projects. Strengthen digital publishing, integrated development, increase the dual-channel and multi-channel dissemination of paper data, and the impact factor is 1.418 through the production of short videos of papers, posts on WeChat official accounts, etc. 【Conclusion】 Taking brand characteristics as the entry point, the significance of the characteristic development of local scientific and technological journal brands is expounded, and the paths of characteristic brand development are mainly discussed. The importance of brand characteristics in the refinement of publishing.

Key words: agricultural academic journal; brand characteristic; current situation; development path

摘要：

【目的】科技期刊是出版事业的重要组成部分,发挥着传播科技成果与交流科技信息的作用,为地方科技期刊品牌特色发展提供参考借鉴。【方法】品牌特色是地方科技期刊出版质量和水平提高的表现。【结果】重视特色出版品牌发展,必须做好对《新疆农业科学》特色出版发展的统筹规划,从组稿、推送服务、参加学术会议、宣传、微信公众号刊发短视频介绍等建立特色出版品牌发展保障体系,使之在系统化的架构保障体系安排下实现发展目标。年度精心组织出版栏目23个,刊登新疆农业科研创新项目成果产出论文349篇,均为省部级、国家级项目支撑。强化数字出版,融合发展,加大论文数据双频道多渠道传播,通过制作论文短视频、微信公众号发文等方式,影响因子1.418。【结论】以品牌特色为切入点,阐述了地方科技期刊品牌特色发展的意义,重点探讨了品牌特色发展的路径。品牌特色在出版精品化的重要性

关键词: 农业学术期刊, 品牌特色, 现状, 发展路径