Abstract:

【Objective】 This study aims to deeply analyze the current situation, consumer behavior, and existing problems of the vegetable consumption and circulation market in Urumqi, and propose countermeasures and suggestions to promote the healthy development of the market.【Methods】 Through market research and questionnaire surveys, data on prices, supply, trading volume, and variety diversity of the five major vegetable wholesale markets in Urumqi were collected, as well as 160 questionnaires on consumer behavior and market cognitive preferences of Urumqi residents.【Results】 The vegetable market in Urumqi has seasonal characteristics, with frequent price fluctuations influenced by climate and geographical location.In summer, local vegetable supply is the main source, while in winter, it relies on supply from outside Xinjiang.market research shows that vegetables from outside Xinjiang account for a relatively high proportion of vegetable trading volume.The consumer survey results indicate that community government vegetable stores are the preferred place of purchase, and consumers value the quality and price of vegetables more.Meanwhile, consumers are dissatisfied with the price and quality of vegetable sales.【Conclusion】 The vegetable circulation market in Urumqi needs to be optimized and improved in terms of multi-level market system construction, degree of circulation organization, and consumer satisfaction.It is recommended to strengthen the construction of the market system, improve circulation efficiency, enhance consumer recognition of new sales platforms, and increase consumer satisfaction by improving vegetable quality and price transparency.

Key words: vegetable market; circulation; consumption

摘要：

【目的】分析乌鲁木齐市主要五大蔬菜消费流通市场的现状及变化趋势,为乌鲁木齐市蔬菜市场健康发展提供参考。【方法】采用市场调研和问卷调查相结合的方法,采集乌鲁木齐市五大蔬菜批发市场的价格、供应量、交易量和品种等数据,收集乌鲁木齐市居民的消费行为和市场认知偏好有效问卷160份。【结果】乌鲁木齐市主要蔬菜市场流通消费季节性特征较强,受气候和地理位置影响较大,价格波动相对频繁。夏季以本地蔬菜供应为主,冬季则较多以疆外与本地相结合方式供应,蔬菜交易量中疆外菜品占比较高。社区政府菜店是居民首选购买场所,消费者更看重蔬菜质量优和价格适中。同时,消费者对蔬菜销售价格和质量尚有期望之处。【结论】乌鲁木齐市五大蔬菜流通市场是多级市场体系、流通组织化程度较高和消费者满意度尚佳。需市场体系建设,提升流通效率,增强消费者对新型销售平台的认可度,并通过提高蔬菜质量和价格透明度提升消费者满意度。

关键词: 蔬菜市场, 流通, 消费