棉花主产区棉农融入绿色生产经营行为分析

doi:10.6048/j.issn.1001-4330.2023.03.028

摘要/Abstract

摘要：

【目的】采用结构方程模型的方法研究新疆棉花主产区棉农融入绿色生产行为的响应机制。【方法】以296户棉农为研究对象,采用文献分析法分析棉花绿色生产经营的研究进展,实地调研新疆南疆沙雅县、巴楚县、尉犁县和北疆昌吉、玛纳斯县、沙湾市,基于计划行为理论构建棉农绿色生产经营行为响应路径的结构方程模型。【结果】问卷整体克隆巴赫系数值为0.903,最大值为0.841,最小值为0.740,结果可信度较高;P<0.001,行为态度、主观规范、知觉行为控制、行为意愿、行为响应的组成信度值分别为0.944、0.741、0.796、0.847、0.793,收敛效度分别为0.653、0.488、0.566、0.652、0.563;收敛效度大于0.5是理想化状态,最大值为行为态度0.653,最小值为主观规范0.488,区别效度分别为0.808、0.699、0.752、0.807、0.750。【结论】主观规范、行为态度、知觉行为控制对棉农绿色生产经营意愿的解释程度分别为0.44、0.40、0.24,棉农绿色生产经营意愿对其绿色生产经营行为响应的解释程度为0.63。

关键词: 绿色农业; 生产经营行为; 行为响应

Abstract:

【Objective】 In this paper, the structural equation model is used to clarify the response mechanism of cotton farmers ' integration into green production behavior in the main cotton producing areas of Xinjiang. 【Methods】 Taking 296 cotton farmers as the research object, this paper combs the research progress of cotton green production and management through literature analysis, and conducts field research on Shaya County, Bachu County, Yuli County in southern Xinjiang and Changji, Manas County, Shawan County in northern Xinjiang. Based on the theory of planned behavior, the structural equation model of the response path of cotton farmers ' green production and management behavior is constructed. 【Results】 The overall Cronbach 's coefficient of the questionnaire was 0.903, the maximum value was 0.841, the minimum value was 0.740, and the reliability of the results was high. The p-value was < 0.001. The reliability values of behavioral attitude, subjective norm, perceived behavioral control, behavioral intention and behavioral response were 0.944,0.741,0.796,0.847 and 0.793, respectively. The convergent validity was 0.653,0.488,0.566,0.652 and 0.563, respectively. The convergent validity greater than 0.5 was an idealized state. The maximum value was 0.653 for behavioral attitude and the minimum value was 0.488 for subjective norm. The discriminant validity was 0.808, 0.699, 0.752, 0.807 and 0.750, respectively. 【Conclusion】 The explanatory degree of subjective norm, behavioral attitude and perceived behavioral control to the willingness of cotton farmers ' green production and operation was 0.44, 0.40 and 0.24, respectively. The explanatory degree of the willingness of cotton farmers ' green production and operation to their green production and operation behavior was 0.63.

Key words: green agriculture; production and operation behavior; behavioral response

中图分类号:

F303.4
S-3

赵晨晓, 陈玉兰, 赵达君. 棉花主产区棉农融入绿色生产经营行为分析[J]. 新疆农业科学, 2023, 60(3): 757-765.

ZHAO Chenxiao, CHEN Yulan, ZHAO Dajun. Analysis on Green Production and Management Behavior of Cotton Farmers in Main Cotton Production Areas[J]. Xinjiang Agricultural Sciences, 2023, 60(3): 757-765.

图/表 8

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变量 Variable	分类 Classification	频数 Frequency	百分比 Percentage (%)	变量 Variable	分类 Classification	频数 Frequency	百分比 Percentage (%)
性别 Sexuality	男性	201	67.90	受教育程度 Education	小学及以下	84	28.52
性别 Sexuality	女性	139	46.90		初中	122	41.30
年龄 Age	30岁以下	21	7.20		高中	61	20.43
	31-40	48	16.30	专科及以上		29	9.75
	41-50	82	27.70	参加合作社情况 Participation in cooperatives	是	164	55.40
	51-60	93	31.30		否	132	44.60
	60及以上	52	17.50

变量 Variable	分类 Classification	频数 Frequency	百分比 Percentage (%)	变量 Variable	分类 Classification	频数 Frequency	百分比 Percentage (%)
性别 Sexuality	男性	201	67.90	受教育程度 Education	小学及以下	84	28.52
性别 Sexuality	女性	139	46.90		初中	122	41.30
年龄 Age	30岁以下	21	7.20		高中	61	20.43
	31-40	48	16.30	专科及以上		29	9.75
	41-50	82	27.70	参加合作社情况 Participation in cooperatives	是	164	55.40
	51-60	93	31.30		否	132	44.60
	60及以上	52	17.50

潜变量 Latent variable		观测变量 Observational variable
行为态度 ATT	环境认识	绿色技术的投入程度(att1)
		对残膜土壤的认识(att2)
		“绿色兴农”的了解程度(att3)
	依赖程度	对土地的依赖程度(att4)
		对农业收入的依赖程度(att5)
		绿色技术的依赖程度(att6)
	价值感知	绿色生产对产量的影响(att7)
		秸秆资源化带来的收益(att8)
		绿色技术对棉花质量的影响(att9)
知觉行为控制 PBC		绿色生产技术的了解程度(pbc1)
		资金投入能力(pbc2)
		绿色技术学习难度(pbc3)
主观规范 SN		社会规范(sn1)
		环境规制(sn2)
		个体规范(sn3)
行为意愿 BI		绿色生产技术的意愿(bi1)
		从事环保生产意愿(bi2)
		参加农业学习意愿(bi3)
行为响应 BR		秸秆资源化处理情况(br1)
		农膜回收情况(br2)
		规模化经营情况(br3)

潜变量 Latent variable		观测变量 Observational variable
行为态度 ATT	环境认识	绿色技术的投入程度(att1)
		对残膜土壤的认识(att2)
		“绿色兴农”的了解程度(att3)
	依赖程度	对土地的依赖程度(att4)
		对农业收入的依赖程度(att5)
		绿色技术的依赖程度(att6)
	价值感知	绿色生产对产量的影响(att7)
		秸秆资源化带来的收益(att8)
		绿色技术对棉花质量的影响(att9)
知觉行为控制 PBC		绿色生产技术的了解程度(pbc1)
		资金投入能力(pbc2)
		绿色技术学习难度(pbc3)
主观规范 SN		社会规范(sn1)
		环境规制(sn2)
		个体规范(sn3)
行为意愿 BI		绿色生产技术的意愿(bi1)
		从事环保生产意愿(bi2)
		参加农业学习意愿(bi3)
行为响应 BR		秸秆资源化处理情况(br1)
		农膜回收情况(br2)
		规模化经营情况(br3)

潜变量 Iatent variable	克隆巴赫系数 Clonal Bach coefficient	项数 Number of terms
行为态度ATT	0.882	9.000
知觉行为控制PBC	0.796	3.000
主观规范SN	0.740	3.000
行为意愿BI	0.841	3.000
行为响应BR	0.790	3.000