Effect of SEM - based cotton target price system on the production behavior of farmers--Taking 290 Farmers' questionnaires in Northern Xinjiang as an Example

doi:10.6048/j.issn.1001-4330.2019.02.020

Abstract

Abstract: 【Objective】 It is of certain significance to study the impact of the cotton target price system on the production behavior of cotton farmers. 【Method】In this paper, based on the theory of planned behavior (TPB), in the northern xinjiangonce during ChangJi,TaCheng,BoZhou 3 area, after the five main ChanMian county (city) 10 township (town) of 290 peasant household survey data as sample, using structural equation model (SEM) analysis of cotton price target system since the implementation of the influence factors of farmers planting behavior change.【Result】Survey sample data is 0.948; The non-standardized factor loading of all the observed variables in the model are positive and significant.; Standardized factor loading are greater than 0.6, composite reliability (CR) greater than 0.7, convergent validity(AVE) greater than 0.5; overall fitness are better;Mediating effects of behavior Intentiond in the different paths is significant, its the mediating effect is 0.074,0.139 and 0.142.【Conclusion】The research shows that there is a significant positive correlation between farmers' behavioral intention to plant cotton and their production behavior. There was a significant positive correlation between farmers' behavioral attitude, subjective norms and perceived behavioral control of farmers and their behavioral intention, which also had a significant direct impact on the production behavior of cotton farmers, among which the perceived behavioral control of farmers had the largest impact on the behavioral intention and production behavior of cotton farmers in northern xinjiang.

Key words: cotton target price system; farmers; SEM; production behavior

摘要： 【目的】研究棉花目标价格制度对北疆棉农生产行为的影响。 【方法】以计划行为理论(TPB)为基础,以及新疆北部昌吉州、塔城地区、博州3个地州的5个主要产棉县(市)10个乡(镇)的290个农户调查数据为样本,采用结构方程模型(SEM)分析棉花目标价格制度实施以来农户植棉行为变化的影响因素。【结果】调查样本数据总体信度值为0.948;假设模型中所有观测变量的非标准化因素负荷量均为正值,且显著;标准化因子负荷量均大于0.6;组成信度(CR)大于0.7,收敛效度(AVE)大于0.5;整体适配度较好;行为意愿在各路径中的中介效果显著,中介效应分别为:0.074、0.139和0.142。【结论】农户植棉的行为意愿与生产行为有显著正相关,农户改变植棉的行为意愿越强烈,对生产行为变化的影响程度就越大;农户的行为态度、主观规范以及农户感知行为控制与其行为意愿有显著正相关,对棉农生产行为亦有直接显著影响,且农户感知行为控制对北疆棉农行为意愿和生产行为影响均最大。

关键词: 棉花目标价格制度, 农户, SEM, 生产行为

CLC Number:

ZHAO Xin, DAI Jun-sheng, YANG Xiu-yu. Effect of SEM - based cotton target price system on the production behavior of farmers--Taking 290 Farmers' questionnaires in Northern Xinjiang as an Example[J]. Xinjiang Agricultural Sciences, 2019, 56(2): 381-391.

赵鑫, 戴俊生, 杨秀玉. 基于SEM棉花目标价格制度对农户生产行为影响分析[J]. 新疆农业科学, 2019, 56(2): 381-391.

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